The BPO Group has developed a full range of marketing programs to ensure that our clients’ position in the market is deployed rapidly, in terms of overall branding, awareness, and positioning and lead generation. We offer the full range of marketing from direct mail, telemarketing, PR, advertising, exhibition/conference attendance, seminar programs, localised collateral, to channel partner events. In house skills are complimented by the use of external marketing agencies where appropriate.

Marketing Communications Planning

• Draft with Client a relevant Marketing Plan for the Territory
• Determine with Client third party marketing supplier profiling criteria
• Manage the research of, provide specifications to and recommend suitable marketing suppliers
• Propose marketing activity budgets
• Establish roll out timings for relevant activity
• Manage the collection and collation of relevant marketing requirements of Channel Partners in conjunction with sales personnel
• Manage the determination of any Client Product, market or Customer research needs
• Manage the delivery of any market research projects and report the results of these to Client
• Agree proposed marketing activity with relevant sales personnel, ensuring tie in to Sales Targets
• Finalise the Client Territory Marketing Plan and obtain sign off from Client

Market Research

For any organisation developing or launching a product or service into Europe, conducting market research is essential.

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Marketing and Public Relations
The BPO Group Busines Process Outsourcing complements its marketing research by offering a full range of international marketing and public relations services to effectively promote your regional presence and that of your products and services in the EMEA European market.

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Exhibit and Seminar Presentations

Seminars, industry events and corporate Information days are becoming an increasingly popular way of developing closer relationships with both prospective and existing customers.

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